The Datum Co Marketing Study
The Datum Co. has recently completed a $200,000, two-year marketing study. Based on the results of the study, Datum has estimated that 6,000 units of its new electro-optical data scanner could be sold annually over the next 8 years, at a price of $8,000 each. Variable costs per unit are $4,400, and fixed costs total $5.4 million
