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# The Datum Co Marketing Study

The Datum Co. has recently completed a \$200,000, two-year marketing study. Based on the results of the study, Datum has estimated that 6,000 units of its new electro-optical data scanner could be sold annually over the next 8 years, at a price of \$8,000 each. Variable costs per unit are \$4,400, and fixed costs total \$5.4 million per year.
Start-up costs include \$17.6 million to build production facilities, \$1.5 million for land, and \$4 million in net working capital. The \$17.6 million facility will be depreciated on a straight-line basis to a value of zero over the eight-year life of the project. At the end of the project's life, the facilities (including the land) will be sold for an estimated \$4.7 million. The value of the land is not expected to change during the eight year period.
Finally, start-up would also entail tax-deductible expenses of \$0.4 million at year zero. Datum is an ongoing, profitable business and pays taxes at a 35% rate on all income and capital gains. Datum has a 20% opportunity cost for projects such as this one.

What is the terminal year cash flow?
What is the internal rate of return of the project?
What is the net present value of Datum's project?

#### Solution Preview

What is the terminal year cash flow?
The year 8 operating cash flow will be \$11.3 million, as determined in Problem 1. Additional calculations are necessary in order to determine the capital requirements.

First, the company will sell the land for \$1.5 million.
Second, the plant and equipment will be sold for (\$4.7 million - \$1.5 million) = \$3.2 million. The plant and equipment will be depreciated to a book ...

#### Solution Summary

The solution calculates the IRR, terminal year cash flow, and net present value of the project.

\$2.19