Please find the case study 'Strategic Inflection: TiVo in 2003 from Harvard business school'. Facts of the case: Q1: What is Tivo, and how does it fit into someone's living room? (For additional info: If you haven't seen Tivo in action, try finding a friend that has.) What constitutes Tivo's technology? Q2: What has bee
A. What price-cost markup is implied by a firm' elasticity of demand equal to -3.0? B. A "loss leader" is often defined as a product which is sold below incremental cost in order to build traffic to a store (whether physical or online). How would you reconcile the use of loss leaders with the markup rule you used in part A.