Please find the case study 'Strategic Inflection: TiVo in 2003 from Harvard business school'. Facts of the case:
Q1: What is Tivo, and how does it fit into someone's living room? (For additional info: If you haven't seen Tivo in action, try finding a friend that has.) What constitutes Tivo's technology?
Q2: What has been the history of Tivo's subscriber growth? Revenue growth?
Q3: What is the up-front cost of a Tivo to a new subscriber? On-going cost? How does that compare to cable costs?
Q4: Who makes the Tivo box, and how has that changed over time?
Q5: What are the key benefits of Tivo to users?
Q6: How does Tivo affect the quality of the hours spent viewing television?
Q7: What is the current state of the U.S. advertising market place, especially mass media?
Q8: How does television get into the homes of U.S. viewers?
Tivo's Business Model
Q9: Who are Tivo's customers?
Q10: How profitable has Tivo been (specific numbers are available in the case)? Why is this?
Q11: What are Tivo's key strategic options?
Q12: What are Tivo's key strategic threats?© BrainMass Inc. brainmass.com October 16, 2018, 5:34 pm ad1c9bdddf
Tivo's Business Model is assessed.
Marketing Research Essentials. Questions for discussion
(1) Describe three situations in which marketing research should not be undertaken.
Explain why this is true?
Answers, The opportunity has passed, Managers cannot agree on what they need to know to make a decision, and one more answer which I don't know....
(2) What are some of the keys to ensuring the success of an internal database?
(3) Describe some ways to recruit for online panels?
(4) Fisher Price has asked you to develop a research procedure for determining which of its prototype toys is most appealing to 4- and 5-year-olds. Suggest a methodology for marketing this determination.
(5) What are some important independent variables that must be dealt with in experiment to test consumer reactions to a pilot for a new TV series? Explain why those variables are important.View Full Posting Details