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    Broadcasting and Media

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    Please find the case study 'Strategic Inflection: TiVo in 2003 from Harvard business school'. Facts of the case:
    Q1: What is Tivo, and how does it fit into someone's living room? (For additional info: If you haven't seen Tivo in action, try finding a friend that has.) What constitutes Tivo's technology?

    Q2: What has been the history of Tivo's subscriber growth? Revenue growth?

    Q3: What is the up-front cost of a Tivo to a new subscriber? On-going cost? How does that compare to cable costs?

    Q4: Who makes the Tivo box, and how has that changed over time?

    Q5: What are the key benefits of Tivo to users?

    Q6: How does Tivo affect the quality of the hours spent viewing television?

    Q7: What is the current state of the U.S. advertising market place, especially mass media?

    Q8: How does television get into the homes of U.S. viewers?

    Tivo's Business Model
    Q9: Who are Tivo's customers?

    Q10: How profitable has Tivo been (specific numbers are available in the case)? Why is this?

    Q11: What are Tivo's key strategic options?

    Q12: What are Tivo's key strategic threats?

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    Solution Summary

    Tivo's Business Model is assessed.