Evolution of Advertising
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The world of advertising has greatly evolved into a globalized phenomena, decades ago, advertising was a venue that was utilized primarily through radio broadcasting and print advertisements; all forms of commercial advertising intercepted radio shows for five to 10 minute time slots. The first advertising agency was established in 1841 by Volney B. Palmer which was a humble beginning for many agencies to branch off and blossom into independent advertising agencies. By 1861 there were only 20 agencies established in New York (Sample, 2010). As the years progressed and we became familiar with the witty invention known as the "television," advertisers began to broaden their horizons of mass commercial media production. Not only did advertisers utilize radio and print as a focal point of getting their message across, they realized that the television would reach even more people several times a day.
"Some change has been driven from inside the industry; some has been driven by customers and clients. In the last five or 10 years we have seen some major shifts. On the strategic side of the business, we continue to see an evolution in the thinking behind advertising" (Advertising Campaign.org, 2010).
In today's society, advertising has embodied innovation and technology to appeal to our current generation. Advertising is no longer limited to flyers, brochures, television or radio broadcasting; now we have social networking sites, text messages, various websites brimming with information on products and services from a wide range of companies seeking new customers. Innovation necessitates technology to shift advertising techniques into a whole new direction.
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The world of advertising has greatly evolved into a globalized phenomena, decades ago, advertising was a venue that was utilized primarily through radio broadcasting and print advertisements; all forms of commercial advertising intercepted radio shows for five to 10 minute time slots. The first advertising agency was established in 1841 by Volney B. Palmer which was a humble beginning for many agencies to branch off and blossom into independent advertising agencies. By 1861 there were only 20 agencies established in New York (Sample, 2010). As the years progressed and we became familiar with the witty invention known as the "television," advertisers began to broaden their horizons of mass commercial media production. Not only did advertisers utilize radio and print as a focal point of getting their message across, they realized that the television would reach even more people several times a day.
"Some change has been driven from inside the industry; some has been driven by customers and clients. In the last five or 10 years we have seen some major shifts. On the strategic side of the business, we continue to see an evolution in the thinking behind advertising" (Advertising Campaign.org, 2010).
In today's society, advertising has embodied innovation and technology to appeal to our current generation. Advertising is no longer limited to flyers, brochures, television or radio broadcasting; now we have social networking sites, text messages, various websites brimming with information on products and services from a wide range of companies seeking new customers. Innovation necessitates technology to shift advertising techniques into a whole new direction.
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The world of advertising has greatly evolved into a globalized phenomena, decades ago, advertising was a venue that was utilized primarily through radio broadcasting and print advertisements; all forms of commercial advertising intercepted radio shows for five to 10 minute time slots. The first advertising agency was established in 1841 by Volney B. Palmer which was a humble beginning for many agencies to branch off and blossom into independent advertising agencies. By 1861 there were only 20 agencies established in New York (Sample, 2010). As the years progressed and we became familiar with the witty invention known as the "television," advertisers began to ...
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