e-business and e-commerce.
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1. Define key e-commerce terms;
2. Describe the evolution of e-business over time;
3. Analyze the strengths and relative weakness of the e-business practices of firms with e-commerce strategies in terms of their ability to support and sustain competitive performance;
4. Describe industry best practices and areas of typical poor performance in the area of information security;
5. Critique the ethical position of a given firm's e-business strategies to include data mining, privacy policies and information security;
6. Critique a given business Website in terms of key parameters of website design to include user interface, site functionality and search engine optimization.
Select two or three items from the list above and explain how they relate to the following:
There are several examples that demonstrate successful ebusiness strategies. Some of these include Expedia, Priceline, Google, Yahoo, and Ebay.
One of the best examples is Google. Google started content-targeted advertising by extending search advertising to the Web. Google's main source of revenue is AdWords. Google AdWords is a pay-per-click advertising that makes companies pay a certain amount of money every time their ad is clicked but it ensures them that the expense was spent on interested users and prospective customers. Google AdWords use search queries or surrounding text on web pages to find, show, and deliver relevant ads and this contextual type of advertising model has made the AdWords platform very successful.
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Solution Summary
The expert examines e-business and e-commerce. The evolution of it over time is determined.
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1. Define key e-commerce terms;
Some key e-commerce terms that businesses should be familiar with include Third Party Payment Processor, conversions, order tracking, merchant account, cookies, and conversion. A third party payment is an alternative payment account that allows merchants with some eCommerce platforms to allow customers to pay for merchandise using providers such as PayPal.
Businesses' must be fully aware of their conversions, which represents the percentage of internet users who utilize the internet to complete an transaction with (your) company divided by users who are presented with the opportunity to complete it.
Order Tracking is a business process wherein businesses' provide customers the autonomy to track a order that has ...
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