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Social media's effect on reputation management

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Discuss the importance of reputation management in relation to an organization's credibility. If a Public Relation person only has their credibility to offer and is only as good as his or her deserved reputation, how can social media help or harm that reputation?

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Social media can help or harm an individual's reputation, largely based upon what types of information rich social media and broadcast it, and the validity of this information. This is largely due to the fact that an individual's credibility is largely determined by their actions, and if their actions and activities within society are upright, just, and honorable, then this individual will develop a very good reputation among other members of society and within that given industry. If an individual's good reputation that has been developed by credible public relations and good honest dealings with others, reaches social media organizations and ...

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List and cite all references.

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