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Understanding the Marketing Mix

Jeremy Shearer, PhD (IP) (#110194)

In this series, Academic Expert Jeremy Shearer identifies and explores what in marketing theory is commonly referred to as the Marketing Mix, also known as the Four P's of Marketing. Jeremy goes on to explain the four P's of marketing - Product, Price, Place, and Promotion - and illustrates some of the key questions that arise when working with each particular section. Finally, he shows how the four P's work together to form a company's marketing strategy. Three case studies are included to show the Marketing Mix in action. This video lecture is ideal for anyone enrolled in a college or undergraduate level marketing or business program.

In this series: 4 Videos | 00:19:10 Total Length

The 4 P's of the Marketing Mix are identified, and how they are utilized is examined.

Part #: 1 | 06:29

The 4 P's are drilled down individually.

Part #: 2 | 03:43

3 case studies are presented to show the marketing mix in action.

Part #: 3 | 04:59

Some advanced concepts surrounding the 4 P's are introduced the series is summarized.

Part #: 4 | 03:59