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Writing a Business Plan

23 Pages | 4,843 Words
Beth Bertelsen, MBA (#108863)

This book describes the fundamental points you need to know in order to write a business plan. You'll be given key components of a business plan, the reasons they're included in a plan, and practical advice for your specific needs, whether you're writing a start-up business plan, or want to refresh your company by writing a new plan for an updated image. Tips on how to write for your specific audience are offered as well as what to write in each section of the plan. This book also tells you the financial documents that are usually included in a business plan, and what they include. In addition, this book offers practical advice on writing style so that your writing can be more effective. Writing an effective business plan can help you achieve your goals of gaining funding, attracting investors, obtaining credit, and communicating your vision of the business more clearly.

An Introduction to Writing a Business Plan

Successful business management includes many skills, from operations management to management of talent resources, to financial knowledge, to marketing and sales approaches. This How To book offers practical insights into the successful writing of a business plan. This plan will serve as both an exercise in reflection about the specific components of your business designed to produce growth and success as well as a formal document which can be used for communications purposes for potential investors, suppliers, employees, and others. A clearly written, complete document will reflect a confident company, and will give a good initial impression to your readers. It will give them the information they need to successfully collaborate with your company. The act of consolidating your vision and formulating your ideas into goals and an action plan will be the springboard to a successfully functioning company. As such, whether you are writing a plan for the first time, or whether you are a seasoned veteran, the information offered in this book will help and support your company s future success.

About the Author

Beth Bertelsen, MBA

Active since Apr 2011

Beth Bertelsen, MBA, has over twenty years of experience in management within small-to-mid sized organizations, both in the United States and internationally, and specializes in communication. She holds an MBA from the Universidad Latinoamericana de Ciencia y Tecnologa in Costa Rica, a Master's degree from Indiana University, and a Bachelor's degree from the University of Michigan. She has been teaching for the last 10 years, and came to BrainMass seeking to share her knowledge on a variety of topics, as well as contribute to their growing library of information. Fully bilingual, she consults with businesses and other organizations regarding training and development, document translation, and cultural awareness.

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