This book describes why it is important for organizations to have a corporate social responsibility program (CSR) and how it can benefit the company in many ways. It covers possible components of a CSR program as well as step-by-step information on how to implement a CSR program in your organization, including considerations for staff acceptance and training. Information from model companies' CSR programs is included to help spark ideas so that you can consider ideas specific to your organization. The book also discusses how CSR can positively impact the organization?s bottom line and lead to a better corporate image, which can improve investment and talent capture.
This book is ideal for facilities managers, human resource professionals, public relations and marketing professionals, corporate image professionals, and others who are involved with an organization?s impact on its employees, environment, and the community.