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Corporate Social Responsibility

27 Pages | 6,103 Words
Beth Bertelsen, MBA (#108863)

This book describes why it is important for organizations to have a corporate social responsibility program (CSR) and how it can benefit the company in many ways. It covers possible components of a CSR program as well as step-by-step information on how to implement a CSR program in your organization, including considerations for staff acceptance and training. Information from model companies' CSR programs is included to help spark ideas so that you can consider ideas specific to your organization. The book also discusses how CSR can positively impact the organization?s bottom line and lead to a better corporate image, which can improve investment and talent capture.

This book is ideal for facilities managers, human resource professionals, public relations and marketing professionals, corporate image professionals, and others who are involved with an organization?s impact on its employees, environment, and the community.

About the Author

Beth Bertelsen, MBA

Active since Apr 2011

Beth Bertelsen, MBA, has over twenty years of experience in management within small-to-mid sized organizations, both in the United States and internationally, and specializes in communication. She holds an MBA from the Universidad Latinoamericana de Ciencia y Tecnologa in Costa Rica, a Master's degree from Indiana University, and a Bachelor's degree from the University of Michigan. She has been teaching for the last 10 years, and came to BrainMass seeking to share her knowledge on a variety of topics, as well as contribute to their growing library of information. Fully bilingual, she consults with businesses and other organizations regarding training and development, document translation, and cultural awareness.

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