Share
Explore BrainMass

Proctor & Gamble and Google

After reading the article please answer the three questions.

1. As Proctor & Gamble and Google started working together, what do you think they learned about the differences in their corporate cultures, changing workforce needs and requirements and workforce engagement?

2. How would you characterize the auto-makers' workforce environments and culture? How would you describe your organizational culture?

3. Post your thoughts on these three topics along with one or two choices of companies you'd like to swap employees with and why.

Attachments

Solution Preview

See attached word document.

As Proctor & Gamble and Google started working together, there must have been culture shock between the employees. Here on one hand, you have one of the most conservative, traditional environments in Proctor & Gamble, and on the other hand you have a loose, carefree non-traditional company. Proctor & Gamble has almost no internet presence while Google is entirely internet based.

One of the funniest contrasts is the mention that Proctor & Gamble employees call themselves "Proctoids" while Google encourages their employees to zip around the halls on scooters and use public whiteboards to brainstorm . It seems hard to imagine that there would be two more opposite companies and cultures. The idea of Jim Stengel, Global marketing Officer of Proctor & Gamble, and Tim Armstrong, head of Americas Ad Sales, to swap employees was a brilliant idea to foster innovation between the two companies.

It seems that each companies employees have a bunch to learn from each other. The idea that coupon searches on the internet has skyrocketed ...

Solution Summary

The expert examines Protor & Gamble and Google.

$2.19