You are the marketing manager for a U. S. manufacturer of disposable diapers. Your firm is considering entering the Indonesian market. Your CEO thinks the advertising message that has been effective in the USA will suffice in Indonesia. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Indonesia can be delegated to local managers. Why might she be wrong? What effect might local regulations and customs have on pricing?
Many objections are worth noting when it comes to the advertising from the USA to Indonesia on its effectiveness. One, the culture is completely different than the U.S. For example, the majority of the people that live there are in school until the age of thirteen. However, in the U.S., this is age eighteen or higher. The religion predominately Islams, so this demonstrates that mainly males have the jobs, and the females work from home taking care of the children. Two, since Indonesia is different than the U.S., the people may not become receptive to U.S. ideas imposed on them without their permission. In fact, the majority are more likely to rebel because they do not agree with the ...
This solution discussed a scenario in which the CEO made some mistakes that could hurt the business tremendously.