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    Integration responsiveness framework

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    Please provide a discussion of the pressures for local responsiveness and global integration faced by the following two multi national conglomerates (MNCs).

    Consumer Oriented: Kellogg
    Industry Oriented: General Electric Company (GE)

    Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?

    Please provide scholarly references and in-text citations.

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    https://brainmass.com/business/international-business-management/integration-responsiveness-framework-621749

    Solution Preview

    Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?

    Try and think the need for balance within attributes of decentralized multi-domestic and centralized markets, thus, the local responsiveness refers to Kellogg need for consumer oriented enterprise. Therefore, the research should consider focus on the greater pull toward local responsiveness for Kellogg that obtains (1) key drivers for growth in the targeted consumer demographic marketplace (2) increase strategic efforts to effectively compete. Thus, the pressures entails a competitive intelligence to guide local responsiveness with (a) efficiency (b) localized ...

    Solution Summary

    The review into Integration responsiveness framework for global companies, such as, Kellogg and GE to facilitate a successful business enterprise.

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