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Marketing in the Digital Age: Ethical Considerations

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Think about how the Cyber-Health website can facilitate exchanges with its different customer types, i.e., B2B, B2C, etc. Then think about how ethical considerations should help to shape the online learning platform.

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Solution Summary

With its popularity, convenience and ease of use, cyberspace has opened new doors for businesses to increase their customer base, communicate with one another, facilitate financial transactions, become more efficient, etc...However, some ethical issues are increasingly surfacing that spark the development of software to counter those problems. However, cyberspace is increasingly facing new ethical dilemmas just as fast as it is facing growth. Therefore, businesses bear the burden of protecting both their organizations and the consumer.

This presentation details the dos and donts of good business practice in cyberspace.