Why Your Healthcare Practice Needs a Marketing Plan
Not what you're looking for?
Watch the video, Why Your Healthcare Practice Needs a Marketing Plan. http://www.youtube.com/watch?v=KclSAM7U76I
Describe the main reasons why the healthcare practice needs a marketing plan as outlined in the video.
Describe three necessary considerations described in the video.
Discuss three distinguished strategies presented in the video.
Articulate how you will apply the information in the video to your marketing plan or a marketing plan in a healthcare organization.
Also, please provide references.
Purchase this Solution
Solution Summary
Why a healthcare practice needs a marketing plan is determined. The three necessary considerations described in the video is given.
Solution Preview
The attached document is not intended as an assignment completion.
Developing a Sound Marketing Plan
Health care practices need a marketing plan to achieve financial and other goals. Three considerations for developing a sound marketing plan are financial investment in marketing plan, the firm's reputation and financial health, and the firm's ability to evaluate and adjust marketing strategies as needed. In order to develop a sound marketing plan, a financial investment is required. Though social media and word of mouth are useful marketing tools, they cannot always promote the practice in a timely and efficient manner required to generate interest and awareness. A poor marketing plan can harm the reputation of the organization in several ways. It can send the wrong message and misrepresent what the practice has to offer. It can send the right message to the wrong market segment. Some segments may not benefit or may not be interested in what the practice has to offer. A practice with a waiting room that is always empty suggests that there are few satisfied customers. The firm's financial health may be affected when the organization develops a strategy for running the practice, but does not align its marketing strategy with ...
Education
- MEd, Jones International University
- BSc, DeVry University
- MPH, Walden University
Recent Feedback
- "Thank you so much!"
- "Great work"
- "thanks for the information"
- "Thanks for the information"
- "Excellent Work, very well-written, clear and concise."
Purchase this Solution
Free BrainMass Quizzes
Stress Continuum
All humans experience stress and a certain level is motivating for learning. However, a high level of stress for prolonged periods of time may have a negative impact. This information focuses on the four stages of stress. Understanding stress assists in maintaining a healthy level.
Tumor Markers
This quiz help you memorize common tumor markers used to detect and diagnose some types of cancer.
Test your health planning and program evaluation knowledge
Health planning and program evaluation is an important aspect of the Health Sciences' field. Organizations and communities must understand the needs of their audiences, and a way to obtain this datum is through proper design and assessment. This quiz will test your ability to understand the importance of planning and evaluation in the health sector.
Vitals about a Patient's Vitals
Basic questions about blood pressure and measurements.
CPR (Red Cross Standards)
Are you up to date on your CPR skills? Find out if you know what to do in an emergency with this quiz.