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    Improving a Company's Professional Website and Presence on Facebook

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    In this LearnScape, you will meet with the CEO of Bright Road to discuss her concerns about the relevancy of their online resources. You will work with the marketing director of Bright Road to learn about their current online resources and utilization information. Then, you will review Bright Road Health Care System's website and Facebook page. Website evaluation elements include appearance, content, usability, functionality, and search engine optimization. Facebook evaluation elements include cover photo, profile picture, page title, likes, people talking about this, about and engagement. Using this information, you will then make recommendations to the CEO about how to improve online presence.

    You are to e-mail Amit with suggestions for improvements to Bright Road's Facebook page and website.

    Now that you have reviewed Bright Road's Facebook page and website, e-mail a short proposal to Amit Patel (350-500 words). Your proposal should include the objectives for this project and the target audience, including:

    •A thorough review of the website and Facebook page.
    •Specific details on how the website and Facebook page could be improved.
    •New ideas and how they could be implemented for Bright Road.
    Note: An e-mail window appears with Amit Patel in the TO: field. The subject is: Suggestions for Facebook and Website Improvements.

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    Solution Preview

    •A thorough review of the website and Facebook page.

    (You must review the website and Facebook page provided by (your) instructor.

    •Specific details on how the website and Facebook page could be improved.


    To improve the exposure of the company, the company should take full advantage of Facebook's paid advertising for your professional profile. The objective of using this service provided by Facebook is that it will allow more people to be exposed to your profile because the ads will be placed around (your) Facebook page to enable the company to gain more views. In ...

    Solution Summary

    This response focuses upon improving a healthcare company's professional profile on Facebook by utilizing tools to assist in increasing its exposure.