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Global Marketing and Technology

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The organization that you work for is currently marketing products domestically ( you may select any product ). The company is interested in expanding globally but is unsure what other countries would be interested in this type of product. Senior leadership of the organization has asked you, as the marketing manager, to describe ways in which information technology can be used to help make this decision.

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Global Marketing and Technology

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First of all, information technology can be extremely useful for gathering information and doing market research in the form of research on the ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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