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The 4Ps of Marketing

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What does marketing mean for you? Define what the four Ps of marketing are and what tasks, activities and methods are classified into each. Be sure to provide specific examples to illustrate each?

Describe some of the marketing methods used by your organization, or an organization you know well, and explain why these methods are either effective or ineffective. How can a business effectively reach its potential customers in a world saturated with marketing messages?

Texts I am using:

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. Jr. (2009). Basic Marketing: A marketing Strategy planning approach (17th ed.) New York, NY: McGraw Hill.

Kotler, P. & Keller, K. L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall.

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Solution Summary

The solution explores the 4Ps of marketing, marketing methods and the tasks and activities associated to them. The 4Ps of a particular organization is presented as examples as a sample case analysis to study their effective/ineffectiveness. References are listed for expansion, a word version of the solution is attached for easy printing.

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Dear Student,
Hello. The solution below should get you started. I am going to make a few assumptions though - that you still work in retail and that your organization is using the 4P's in relation to mass production. Good luck!

Sincerely,
OTA 105878/Xenia Jones
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Marketing Methods

Marketing is the process or the series of activities where companies and firms ensure and work towards client & consumer interest for their products and services. A successful marketing campaign and effort translates to good profits and a healthy slice of the market ensuring continued business presence and growth, which the goal of for-profit organizations. A successful marketing campaign involves strategizing, research and successful product positioning including image branding and image making. To do this, key sales techniques, business communication, product branding and business development is essential. Via solid marketing strategies, companies can build solid customer and market relationships wherein value in the relationship goes both ways. Consumers get a good deal, the organization profits. Marketing is focused on the consumer, first to identify, then to entice/attract to the product, then to keep the customer in using the products/services, doing so by ensuring that the clients are satisfied with the products and services provided. Marketing management is the umbrella of discipline specializing in this effort and it is one of the most important areas in business that it has become an important academic and corporate field. For centuries, companies and firms contested and competed with each other for a bigger share of their market or for expansion of their market via strategies, innovative products and new services. Sometimes in marketing though, the firm must understand the 'perceived' views, wants and needs of its target consumer and package or create products that answer this. Take for instance the ...

Solution provided by:
Xenia Rochelle Jones, MA, PhD (IP)
Education
  • MPhil/PhD (IP), Open University, Milton Keynes, UK
  • MA, Open University, Milton Keynes, UK
  • Certificate, Geva Ulpan (via Universita Tel Aviv)
  • BA, University of the Philippines
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