Health Campaign plan

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The health campaign for heart disease prevention in the African American community should
consider various methods of reaching the target population, design of the campaign to speak to the
target population specifically, and whether the campaign will focus on education, prevention, or both
aspects of heart disease prevention. Before content of the campaign can be considered the structure
and means of spreading information in the campaign must be decided.
Though the target population is African American population the population may be divided into
two categories: Adults and teens. Teens have very different ways of viewing the world and are more
likely to pay attention to their peers than their parents or older adults. However, it is still important to
reach African American teens because healthy habits that begin before reaching adulthood are likely to
be carried on. Therefore, the messages in the campaign aimed at the teen population should focus on
behaviors that promote heart health, such as exercise and healthy eating habits, using characters and
language they can relate to.
TheVERB campaign that targets minority children with messages about physical activity and
exercise uses child actors in television commercials (Huhman, et al., 2008). This is an option for heart
disease prevention as well. However, if teens do not understand the risk they may not associate
themselves with the characters. Commercials, billboards, and social media will be used to encourage
teens to make wise decisions about food choices and exercise. Such media forms will also incorporate
some statistics related to ...