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I need to create an advertising plan for a vegetarian burger made out of Soy. The burger will be sold at McDonalds and its geared towards a vegetarian consumer and healthy eaters. I need to also include the budget amount for the campaign. The burger will be sold only domestically not internationally.

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Solution Summary

The expert creates an advertising plan for a vegetarian burger made out of Soy.

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As the product needs to create awareness about its existence in the initial stages as well as convey the product benefits to the target customers, the company will need to pursue advertising via different channels as aggressively as possible to push the sales of this product at its restaurants.

First of all, company can advertise via large billboard advertisements at prominent locations in urban areas, highways, etc. Such billboards will catch the attention of the motorists and ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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