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Advertising Plan

I need help discussing an Advertising Plan. In my class we have a concept for a delivery service for one of the local drug stores. We think that the home delivery of Pharmaceutical prescriptions is a good idea for the stores to promote. One of the last things in the paper is an advertising plan. I know this is short notice but I need ideas and direction on how to write an advertising plan for this concept. I know they advertise with Flyers at the door, but other than that not sure what they are looking for here. Marketing is not my area. Please help, I need about 300 to 500 words. Thanks in advance for your assistance.

Concept: Home Delivery for National Drug Store chain.

1- Create an advertising plan.

Needs to go along with these two other areas. If you could add to those it would be great as well.

2- Develop a budget for your plan.

3- Identify quantifiable elements that can be used to evaluate, monitor,
and control the effectiveness of your marketing plan.

Solution Preview

Home Delivery for National Drug Store chain.

1- Create an advertising plan.
Advertising is an important promotional tool for any marketing campaign. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools. Advertisement process includes following steps:


First of all the marketing manager must be clear on the company's purpose for advertising. "Increase in sales figure" will be a very broad and to a certain extent a vague objective. Here the mission will be to inform.
Information - When a new product is launched, the purpose should only be to inform people about the product.
Identification of target markets.
Our target market will involve the busy professionals who cannot go to the drug stores. Other segment will include emergency health care services.

Setting of objectives of communication and positioning


Solution Summary

This discusses the formulation of an Advertising Plan