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    Formative Research

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    Research plays an essential role in health assessment and planning. What is formative research? How can formative research help the health advocate select and use a theory to strategize a communications campaign for health promotion?

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    Solution Preview

    Formative research is the act of collecting information that will be used to create a plan of action to obtain a desired outcome. The word formative is defined as giving shape (definition from Merrian-Webster). Thus, formative research is precisely gathering of information that will become the basis of a ...

    Solution Summary

    Formative research is defined. The expert determines how formative research help the health advocate select.