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Keys to the Resistance to Change

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Resistance to change is a natural condition. What would you want to learn from an analysis of resistance that might be applied to a successful change product?

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In the 80's I was thick into the substance abuse prevention field, due to lots of grant funding then. There was a keynote speaker that had a title, "Why Don't We Do What We Know?" THAT question lingered with me from that time forward. Also, Stanton Peele impressed me with his work, when I was doing smoking cessation programs and stopped. The cessation rate from many of the nonprofit programs like American Lung Association and American Cancer Society did not impress me. I didn't like doing that work, when so many failed. Peele's premise is that people WILL STOP on their own, when they want to and are ready.

I have never had any compelling desire to smoke but I know some VERY intelligent people, including those in the medical field, ...

Solution Summary

Prevention, education and understanding the reasons people choose not to change destructive behaviors are discussed.

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Perrier Case & Resistance to Change

Please help with the following case study found in the textbook: Managing Organizational Change: A Multiple Perspectives Approach written by Ian Palmer, Richard Dunford, and Gib Akin (2006). Please answer questions in detail.


1. Identify the key elements of the resistance to change described in this situation.
2. Construct a change management strategy for dealing with this situation. In so doing, identify what approach(es) to managing resistance you recommend and provide a clear justification for your choice.

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