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Strategic role of TQM

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I am trying to analyze a manufacturing, non-profit and government business (it would be helpful if you referenced a real world company). In my analysis I need to explain the value of quality in relationship to customer satisfaction, including a description of the need for customer-driven quality for each organization.

Differences between the strategic role of TQM within each of these businesses

How does leadership play an important role in quality.

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Strategic role of TQM

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Let us take a manufacturing company such as Motorola, a government business such as OSHA (Occupational Safety and Hazards Administration) and a non-profit organization such as an organization working for AIDS patients.

In today's competitive and dynamic business environment, total quality management has emerged as a key component in relationship to providing customers maximum satisfaction and products and services of highest quality. For example, Motorola's commitment to maximize customer satisfaction comes from the fact that it aims to provide best quality mobile phones as per choice of the consumers. The quality process at a manufacturing organization ...

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