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Marketing of Services

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1. Marketing and services: Give some examples of two mass consumption services and how the inseparability of consumption and production of services makes for moments of truth. (Please be very detailed and specific. Provide good examples. Minimum 350 words)

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Step 1
First, example of mass consumption service is the cable television service. The cable operator receives signals from the programmer or distributor and he provides services to the subscriber of his service. Cable service also illustrates simultaneous production and consumption of service. This encounter is a critical moment of truth in which the customer develops a perception about cable services. The perceptions relate to the quality of reception, the reliability of services, the packages of programs offered, and the prices charged. The cable service grows or perishes on the customer's evaluation of their service. Successful cable operators increase their core or features of their service to get customer ...

Solution Summary

This solution explains services marketing. The sources used are also included in the solution.

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