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Chatbots: Effectiveness in Marketing

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Demonstrate your understanding of BOTs and the value of conversational marketing.
Please select a regional for-profit business that is not currently using chatbots, but you believe could benefit from using chatbots.
Identify the business.
Explain why the business could benefit from using chatbots.
As part of your analysis, provide specific narrative examples created by you of the types of chatbot conversations you believe would benefit this business.
Summarize with your concerns about the use of chatbots.

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Solution Summary

The use of chatbots and conversational marketing is discussed in a structured manner in this response. The related references are also provided.

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A regional for-profit business that I have not discussed either in the class discussion area or in one of my papers is Aggressive Engineering. Aggressive Engineering is located at 2161 107th Lane NE, Minneapolis, MN 55449, and is a machine tool maker and is also a maker of dies and tools. Currently, its main focus is on making dies, currently, the dies it makes include compound dies, progressive dies, and lamination die. Apart from that Aggressive also repairs and refurbishes dies, revises dies as required by its customers, and creates prototypes for dies. Aggressive has been selling its dies and tooling to the defense, automotive, and aerospace industries. Locally, it sells its dies to medical, agricultural, and recreational industries.

Currently, Aggressive is not using chatbots but I believe that Aggressive can benefit greatly from using chatbots.
Aggressive can benefit by using chatbots:

Chatbots can benefit Aggressive because they don't cost money to Aggressive, are available 24/7, and can learn from previous interactions. Aggressive can reduce costs because when the customer is using a chatbot to communicate with its engineers the dies made ...

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  • MBA, Eastern Institute for Integrated Learning in Management
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