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Google: Open-Minded Employees

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Today, Google is recognized as one of the world's most innovative companies. Research and discuss the measures adopted by Google cofounders Larry Page and Sergey Brin to increase innovation and creativity at the company. Did they consciously focus on encouraging employees to keep an open mind, have a questioning attitude, and generate new ideas?

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Solution Summary

The solution responds to the question about the founders of Google. Also provided are citations for two books on the company which the student may find useful in their research.

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I'm going to start by giving you the names of two books written about Google, Page, and Brin which I used in my own (published) work on the company.

Battelle, John. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York: Portfolio, 2005.

Vise, David A., and Mark ...

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