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Leadership, Innovativeness and Creativity at Google

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Today, Google is recognized as one of the world's most innovative companies. Research and discuss the measures adopted by Google co-founders Larry Page and Sergey Brin to increase innovation and creativity at the company. Did they consciously focus on encouraging employees to keep an open mind, have a questioning attitude, and generate new ideas?

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This solution looks at how Google encourages innovation and creativity to generate new ideas.

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One of the most innovative companies in the world today is Google. The company is run by young leaders where creativity and innovations are the key. Sawyer (2009) summed up their leadership ethics as "Give each engineer one day every week to work on blue-sky, big potential ideas of their own choosing, and only require them to work on their "official" assigned project four days each week".

Larry Page, during his commencement speech at University of Michigan in May 2009, said that "...it is often easier to make progress ...

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