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Impact of Innovation and Creativity: The Google Experience

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Evaluate the impact of innovation and creativity on the organizational strategy, processes, products and services of Google.

Identify at least two or three unique innovation considerations for Google.
(For example: the innovation of Google voice)

Explain why you feel considerations apply to this organization.

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Solution Summary

The solution looks at how Google encourages innovation and creativity to improve the company's output.

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An environment of innovation and creativity is encouraged at Google. These policies propelled Google to what it is today.

Serrat (2009) mentioned that "all Google engineers are encouraged to spend 20% of their work time, i.e., 1 day per week, to pursue independent projects that interest them". This is encouraged by Google so that its employees can avoid work burn-out and at the same time come up with innovations that will usher the company to lead in the competition.

The founders ...

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