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    Impact of Innovation and Creativity: The Google Experience

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    Evaluate the impact of innovation and creativity on the organizational strategy, processes, products and services of Google.

    Identify at least two or three unique innovation considerations for Google.
    (For example: the innovation of Google voice)

    Explain why you feel considerations apply to this organization.

    © BrainMass Inc. brainmass.com October 10, 2019, 3:20 am ad1c9bdddf

    Solution Preview

    An environment of innovation and creativity is encouraged at Google. These policies propelled Google to what it is today.

    Serrat (2009) mentioned that "all Google engineers are encouraged to spend 20% of their work time, i.e., 1 day per week, to pursue independent projects that interest them". This is encouraged by Google so that its employees can avoid work burn-out and at the same time come up with innovations that will usher the company to lead in the competition.

    The founders ...

    Solution Summary

    The solution looks at how Google encourages innovation and creativity to improve the company's output.