We have each had to negotiate during the process of purchasing a home or automobile. Analyze the last major purchase that you were involved with and discuss that purchase in terms of the decision-analytic approach. What was your BATNA and how did that come into play?
The following examples illustrate the basic principles of identifying the BATNA and how to use it in further negotiations to help value other offers.
Selling a car
If I have a written offer from a dealer to buy my car for $1,000, then my BATNA when dealing with other potential purchasers would be $1,000, since I can get $1,000 for my car even ...
This solution gives examples that illustrate the basic principles of identifying the BATNA (Best Alternative to a Negotiated Agreement) and how to use it in further negotiations to help value other offers. This solution is 250 words.