We have each had to negotiate during the process of purchasing a home or automobile. Analyze the last major purchase that you were involved with and discuss that purchase in terms of the decision-analytic approach. What was your BATNA and how did that come into play?© BrainMass Inc. brainmass.com June 4, 2020, 12:29 am ad1c9bdddf
The following examples illustrate the basic principles of identifying the BATNA and how to use it in further negotiations to help value other offers.
Selling a car
If I have a written offer from a dealer to buy my car for $1,000, then my BATNA when dealing with other potential purchasers would be $1,000, since I can get $1,000 for my car even ...
This solution gives examples that illustrate the basic principles of identifying the BATNA (Best Alternative to a Negotiated Agreement) and how to use it in further negotiations to help value other offers. This solution is 250 words.