Analyze the purchase of an automobile and discuss that purchase in terms of the decision-analytic approach. What was your BATNA(Best ALTERNATIVE TO a negotiated agreement) and how did that come into play?© BrainMass Inc. brainmass.com September 22, 2018, 6:59 am ad1c9bdddf - https://brainmass.com/business/leadership-skills/steps-purchasin-vehicle-batna-593280
1. Reviewed different types of vehicles (car, SUV, crossover, truck) for use against personal needs.
2. Narrowed down model types and Makes and reviewed pricing for models and makes using KBB and the Black book. Chose 6 make and models.
3. Investigated insurance safety records and insurance costs on 6 models to make sure they were cost effective and safe.
4. Visited dealerships in the area of my choices and compared their inventory ...
A review of the steps in the decision making process for buying a vehicle and the use of BATNA in the process.