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    Please explain the concept of BATNA. What are a party's other options besides negotiation?
    Please give me one reference!!

    Thanks

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    https://brainmass.com/education/learning-teaching/concept-batna-308947

    Solution Preview

    BATNA stands for best alternative to a negotiated agreement. It is useful when parties are unable to reach a negotiated settlement yet resolve to achieve something better than the results the parties can achieve on their own (see http://www.beyondintractability.org/essay/batna/

    The parties have a few options:

    1. accept the BATNA if it's in their best interest,

    2. withdraw and ...

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