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    Please explain the concept of BATNA. What are a party's other options besides negotiation?
    Please give me one reference!!


    © BrainMass Inc. brainmass.com March 4, 2021, 10:11 pm ad1c9bdddf

    Solution Preview

    BATNA stands for best alternative to a negotiated agreement. It is useful when parties are unable to reach a negotiated settlement yet resolve to achieve something better than the results the parties can achieve on their own (see http://www.beyondintractability.org/essay/batna/

    The parties have a few options:

    1. accept the BATNA if it's in their best interest,

    2. withdraw and ...

    Solution Summary

    The concept of BATNA is featured.