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    Contrasts Between Qualitative and Quantitative Research

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    Please explain the primary distinctions between the qualitative and quantitative research methods.
    Please provide a brief example of each method.

    © BrainMass Inc. brainmass.com October 10, 2019, 7:13 am ad1c9bdddf

    Solution Preview

    Qualitative research is subjective in nature and is meant to provide further knowledge or understanding. In contrast, quantitative research measures something specific and is meant to be objective. An example of this contrast might be research on how blue the sky ...

    Solution Summary

    This solution provides several brief examples of the differences between qualitative and quantitative research data.