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Compare & Contrast Quanitative and Qualitative Research

Compare and contrast quantitative and qualitative research designs. Identify and discuss some advantages and disadvantages for each type of research.

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Qualitative research
Qualitative research is employed when researchers want to generated rich and in depth data about a subject of phenomenon. Data collection methods include semi-structured interviews, focus groups and open-ended questionnaires. Data can be analysed in a variety of ways including content (thematic) analysis, discourse analysis and interpretative phenomenological analysis.

Quantitative research
Quantitative research is employed when researchers want to find outcomes for a subject of phenomenon. Data collection occurs on a large scale and is usually generated via standardised ...

Solution Summary

The solution compares and contrasts quantitative and qualitative research. The advantages and disadvantages for each type of research are provided.

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