Compare and contrast quantitative and qualitative research designs. Identify and discuss some advantages and disadvantages for each type of research.© BrainMass Inc. brainmass.com August 20, 2018, 6:00 pm ad1c9bdddf
Qualitative research is employed when researchers want to generated rich and in depth data about a subject of phenomenon. Data collection methods include semi-structured interviews, focus groups and open-ended questionnaires. Data can be analysed in a variety of ways including content (thematic) analysis, discourse analysis and interpretative phenomenological analysis.
Quantitative research is employed when researchers want to find outcomes for a subject of phenomenon. Data collection occurs on a large scale and is usually generated via standardised ...
The solution compares and contrasts quantitative and qualitative research. The advantages and disadvantages for each type of research are provided.