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Compare & Contrast Quanitative and Qualitative Research

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Compare and contrast quantitative and qualitative research designs. Identify and discuss some advantages and disadvantages for each type of research.

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Qualitative research
Qualitative research is employed when researchers want to generated rich and in depth data about a subject of phenomenon. Data collection methods include semi-structured interviews, focus groups and open-ended questionnaires. Data can be analysed in a variety of ways including content (thematic) analysis, discourse analysis and interpretative phenomenological analysis.

Quantitative research
Quantitative research is employed when researchers want to find outcomes for a subject of phenomenon. Data collection occurs on a large scale and is usually generated via standardised ...

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The solution compares and contrasts quantitative and qualitative research. The advantages and disadvantages for each type of research are provided.

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