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Product Life Cycle & Marketing Mix

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Discuss the life cycle of a product in terms of its probable impact on a manufacturer's marketing mix. Illustrate using personal computers.

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Marketing Mix Introduction Growth Maturity Decline
Product 1.
2.
1.
2.
1.
2.
1.
2.
Place (Distribution) 1..
2.
1.
2.
1.

2.
1

2.

Price 1.
2.
1.
2.
1.
2.

Promotion 1
2.
1.
2.
1.
2.

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