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    Market Strategies for a local product to market in China: develop a marketing plan

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    For this project I want to use Ocean City Famous Broad Walk Fries, and market them in China. Can you help me with this project?

    1. Why did you choose China to market in? Explain China.

    2. What is the marketing mix and competitive advantage for the fries?

    3. Create a price, pricing strategy, and reasoning behind this.

    4. Create a marketing strategy, including image and position, promotion, and media.

    How will the marketing mix, pricing strategy, and marketing strategy be the same or different from the strategies currently being used?

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    Solution Preview

    1. Briefly explain the country in which you have chosen to market the product and why you selected that country.

    The product selected is Ocean City Famous Board Walk Fries. And the country selected is China. In the past year a series of food safety problems, including a number of deaths related to unsafe or 'fake' food, have cut many Chinese consumers' confidence in the safety of the food supply. As a result, imported products and those branded products produced by foreign joint ventures tend to have a better reputation for higher quality and food safety, report economists at the US' Foreign Agricultural Service (FAS). No doubt Ocean City Famous Board Walk Fries are likely to be perceived as very American. Driving the growth are the marked opportunities in the processing industry, with the economists highlighting that currently only about 25 per cent of Chinese food production is processed, compared to about 80 per cent in developed countries. "Many foreign companies are taking advantage of the increased demand for high quality processed food products," said the economists. Ocean City Famous Board Walk Fries will also take advantage of this trend. In the past 50 years, China has transformed itself into one of the world's fastest growing economies to become the 10th largest trading nation in the world with a 2 per cent slice of world trade. And in parallel, higher disposable incomes have meant a stronger demand for high quality processed foods by Chinese consumers. This means there will be growing demand for Ocean City Famous Board Walk Fries.

    2. A marketing mix and a competitive advantage for the product.

    Product: the French fries will taste exactly as they do on the Board Walk of Ocean City, specially ...

    Solution Summary

    The 1148 word solution presents a good summary of the topic to be included in marketing with good direction as to content. The response is cited for further information.