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Describe the roles of qualitative or quantitative market research played in identifying and quantifying the risk associated with exports Americans Automobiles to China.

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This solution describes the roles of qualitative or quantitative market research played in identifying and quantifying the risk associated with exports Americans Automobiles to China.

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Describe the roles of qualitative or quantitative market research played in identifying and quantifying the risk associated with exports Americans Automobiles to China.

Marketers use the information obtained through quantitative market research to understand the needs of individuals in the marketplace, and to create strategies and marketing plans, thereby avoiding significant business risks associated with launching a new automobile product in ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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