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Market research

PLEASE CONSIDER THE ATTACHED DOCUMENT FOR THE MARKET SELECTION MATRIX.

Based on the attached paper. Please help addressing these questions.

- Use an objective tool [a selection matrix] to determine which 1 overseas market to pursue among others.

- Explain the importance of qualitative and quantitative research in understanding the consumer and cultural factors you think will affect the success of the technology transfer effort which is described in the attached paper.

- What kind of role each type of market research (qualitative/quantitative) helps in identifying and quantifying the stated risks in the attached paper.

P.S. Please provide appropriate references for statements and/or quotations next to the statements and/or quotations itself, apart from the references that you would provide at the end of your response as well. If you're just going to respond with outside references only, then please DO NOT respond. Also, please DONOT provide references which I cannot access (espically from sites which needs membership to view the referenced page).

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Use an objective tool [a selection matrix] to determine which 1 overseas market to pursue among others:

On the basis of the model in the attached excel sheet, I will prefer to go with Russia. Although Vietnam also score competitive with Russia on various aspects, Russia being a much larger market and one of the fastest growing and most attractive emerging nations of the world with higher GDP per capita will definately be my choice for a company that produces high end technology product such as servers.

Student: Please check the attachment for the model.

Explain the importance of qualitative and quantitative research in understanding the consumer and cultural factors you think will affect the success of the technology transfer effort which is described in the attached paper.

Qualitative and quantitative research go a long way in determining the various consumer and cultural factors that can affect the success of the technology transfer such as the one planned by Radisys.

For example, qualitative research such as those related to identifying consumer tastes and preferences, competitive offerings, etc. help in modifying and customizing the product or service offerings as per the peculiar preferences of local ...

Solution Summary

Use an objective tool [a selection matrix] to determine which 1 overseas market to pursue among others.

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