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Using Information Technology for Marketing

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The organization that you work for is currently marketing products domestically (for this discussion board you may select any product that interests you). The company is interested in expanding globally but is unsure what other countries would be interested in this type of product. Senior leadership of the organization has asked you, as the marketing manager, to describe ways in which information technology can be used to help make this decision.

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Solution Summary

A discussion on the ways information technology can be used to help research information for marketing and expansion of products and services globally.

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Information technology provides access to information quickly and efficiently and also offers quick access to opinions of others. The most valid reason for using information technology is the ability to get information about consumers, competition, and markets through company reports and marketing companies' evaluation of ...

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