sales promotion
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Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons:
(1) A firm has developed an improved razor blade, but customers are not motivated to buy it.
(2) A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix.
(3) A big grocery chain will not stock a firmââ?¬â?¢s new popcorn-based snack product because it does not think there will be much consumer demand.
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Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons:
(1) A firm has developed an improved razor blade, but customers are not motivated to buy it.
The firm will offer a discount for a period of time. This will induce customers to ...
Purchase this Solution
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