Purchase Solution

Market Research for BIPAC

Not what you're looking for?

Ask Custom Question

I need some help getting started on the following:

Fully critique the 2008-2009 Market Research Report for BIPAC. In your critique, determine and identify the research design that appeared to be used in the Market Research Report. Evaluate the data collection methods used for both the quantitative and qualitative data. While the actual questionnaire used is not available, analyze the questions discussed. Elaborate on the sample design and samples used. Discuss the issues of sample bias and sample size.

Purchase this Solution
Solution Summary

The market research for BIPAC is examined.

Solution Preview

As you know, Brainmass prohibits us from giving students full answers to questions because of plagiarism. Please use my answers as a way to better understand the material. Thanks!

This paper offers a critical analysis of BIPAC's market research report and looks at their research design and methodology used.

The purpose of a market research report is to gather objective information regarding a company's customer base and market structure. This includes areas such as customer purchasing patterns, demand, and competition. In BIPAC's market study, the research was driven by an internal analysis of employee perceptions on information their employers provided on key issues that affected the business community. Given the fact that markets in today's globalized environment are continuously changing, it is important that market research is conducted regularly and as efficiently as possible.

As we analyze the market research report by BIPAC, it is clear that they have utilized a mixed-methods methodology of qualitative and quantitative research, within a case study framework. Case studies are normally used when the goal is not a deep statistical analysis, but rather, an analysis of a specific situation within a specific boundary. It is normally ...

Purchase this Solution
Free BrainMass Quizzes
SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Operations Management

This quiz tests a student's knowledge about Operations Management

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

View More Free Quizzes
Related BrainMass Solutions

  • Analyze the Roles of Market Research and Marketing Intelligence

    Application of Market Research Market research is the process of designing, gathering, analyzing and reporting information for solving a research problem (Boddy, 2005).

  • Market Research of Charmin

    Hence, market research is a routine exercise to gather market intelligence on a routine basis for ensuring effectiveness of the marketing strategy of the organization. The expert discusses the role of market research for Charmin, a P&G's product.

  • The importance of a Market Research

    How much will they be willing to pay for your goods and services? To know this, you have to conduct a market research.

  • Global Marketing Research Case Study Analysis

    Mobile research method is also the cheap way for the market research (Coca-Cola Uses Mobile Research to Capture Real Time Brand Touch Points, 2009).

  • Market Research Implementation Plan: Verizon Inc.

    301500 Market Research Implementation Plan: Verizon Inc. I need help with a 150 word introduction for a Market Research Implementation Plan based on Verizon, Inc. will lower their FiOS Internet service.

  • The role of Internet in marketing research

    Thank you for asking BrainMass. References: 1. Deinzer, Greg (October 29, 2012). Is Market Research Reliable? Retrieved on October 13, 2013 from http://www.greenbookblog.org/2012/10/29/is-market-research-reliable/. 2. Fox, Mark (2009).

  • Benefits of Market Research for Small Business Owner

    429687 Benefits of Market Research for Small Business Owner How can market research benefit a small business owner? List some possible sources of market information.

  • marketing research

    However, to achieve this objective, marketers need to clearly define their needs for research and use the most appropriate form of market research.

  • Developing Market Research & Using This Data/Challenges

    There must be a reason for conducting market research. Organizations can use data to improve their offer in the market place and generate greater customer satisfaction.

View More Related Solutions