Target market
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If you are launching a new product or new company, how might you segment your target market(s)? Where can you obtain demographic information? What information (beyond owning a computer) will you base your selection of direct or interactive marketing on?
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Solution Summary
This solution provides information on how to find demographic information on a target market.
Solution Preview
If I was launching a new product, I would segment my target market as follows:
a. age
b. income
c. product type
d. geography
e. buying patterns
f. customer ...
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