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Demand and Population Demographics

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The American population is changing and these changes will impact the marketing strategies of all companies.
Using the readings for this module, the Argosy University online library resources, and the Internet, complete the following:

Describe how household patterns in the United States are anticipated to change over the next few years.

Examine the impact of such changes on the demand for different goods.
Next, consider the organization that you work in or an organization you have worked in before. Identify how the changing demographics will impact your organization and what they can do to successfully manage these changes.

Support your statements with appropriate examples and scholarly references.

Write a 3-5-page paper in Word format. Apply APA standards to citation of sources.

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https://brainmass.com/business/marketing-strategy/demand-population-demographics-626984

Solution Preview

In accordance with BrainMass rules this is not a hand in ready assignment but is only background help.

Step 1
Household patterns are expected to change over the next few years in the United States in the following manner. During the next few years the population of working and young people is expected to increase. At the same time the baby boomers age. US has a relatively high fertility rate. In addition to expected recent immigrants who have more children than residents whose families have been in the US for several generations. US is said to be on the verge of baby boomlet which will mean more babies during the next few years. Census data suggest that those in the 15 to 64 age group will grow.
One important development in the next few years is decline in marriage. This may lead to worse outcomes for less educated individuals. These will add those who are suffering from the recent recession. Differences in marriage rates among the racial/ethnic groups will contribute to income disparities across racial/ethnic groups and transmission of poverty across generations. The fall in the marriage rates places more children at the risk of growing up poor which has a lasting effect for their health and future economic prospects. A large percentage of births in the USA during the next few years will be non-marital births and these are due to cohabiting couples. These unions are likely to have fewer ...

Solution Summary

This posting gives you a step-by-step explanation of population demographics and impact on demand in Untied States. The response also contains the sources used.

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