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    Distribution Strategy and Consumer Behavior

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    1. Explain the difference between grid layout and free-flow layout and give an example of each.

    2. What is trade area analysis used for? Try to determine the trade area for an existing company, analyze it, and comment on your analysis.

    3. Explain the difference between store image and store atmosphere. Document your answer with a contemporary realistic example.

    4. What is a five-minute isochrone? For what can it be used?

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    Please see the attached file for figures.

    1. Explain the difference between grid layout and free-flow layout and give an example of each.

    Grid and free-flow layouts are both store layouts but they are intended to create different effects on the customers. In the grid layout, counters and fixtures are at right angles to each other and it looks like a maze, with merchandise counters acting as barriers to traffic flow. This helps the customer to have more visual contact with the products and we channel our customers through more profitable products in our store. This increases the probability of purchases and the profits. Grid layout is typically used by grocery stores, in which merchandise is displayed on long gondolas in aisles with repetitive patterns which increase the possibility of self service.

    On the other hand in a free¬-flow layout, the merchandise and fixtures are grouped into patterns that allow unstructured flow of customer traffic. Products are divided on the basis of fixtures and signs, and customers can come into visual contact with all ...

    Solution Summary

    Distribution strategy and consumer behavior are featured in this solution.