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Social Acceptance and Media Richness

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Explain how social acceptance and media richness influence the preferred communication channel. Give an example that did or could apply in real life.

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Solution Summary

This solution of over 300 words looks at the sphere of influence social acceptance and media richness have on communication channels. It also contains a real-life example in the workplace to illustrate the concepts.

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In order to understand how social acceptance and media richness influence communication channels, we first need to understand what communication channels, social acceptance and media richness are. A communication channel is the channel or medium through which information passes from one person to another. It can be verbal or nonverbal. Social acceptance is the extent to which the communication channel is embraced and practiced by individuals, groups and organizations. Media richness refers to the data-carrying capacity of the ...

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  • MSc, California State Polytechnic University, Pomona
  • MBA, University of California, Riverside
  • BSc, California State Polytechnic University, Pomona
  • BSc, California State Polytechnic University, Pomona
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