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    Imagine that you are an employee of a large organization

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    Imagine that you are an employee of a large organization about to go through a restructuring.

    What information would you like?
    From whom would you prefer to get this information? Why?
    In what format would you prefer to get it: individually, in a group, through an office memo or email, other?
    What would be the best source (media) for you to get this information - consider the range of media from low to high richness? What would be the worst way of getting this information? Why?
    As a manager of change, how might you use these insights in terms of forming a media communications strategy?

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    Solution Preview

    Imagine that you are an employee of a large organization about to go through a restructuring.

    What information would you like?
    From whom would you prefer to get this information? Why?
    In what format would you prefer to get it: individually, in a group, through an office memo or email, other?
    What would be the best source (media) for you to get this information - consider the range of media from low to high richness? What would be the worst way of getting this information? Why?
    As a manager of change, how might you use these insights in terms of forming a media communications strategy?

    Solution:

    My company actually just went through a restructuring, so I can answer this from the point of being in the middle of the event, as well as from a professional/managerial perspective.

    - The information I would want to know is first and foremost, how is my direct position ...

    Solution Summary

    Imagine that you are an employee of a large organization about to go through a restructuring.

    What information would you like?
    From whom would you prefer to get this information? Why?
    In what format would you prefer to get it: individually, in a group, through an office memo or email, other?
    What would be the best source (media) for you to get this information - consider the range of media from low to high richness? What would be the worst way of getting this information? Why?
    As a manager of change, how might you use these insights in terms of forming a media communications strategy?

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