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Imagine that you are an employee of a large organization

Imagine that you are an employee of a large organization about to go through a restructuring.

What information would you like?
From whom would you prefer to get this information? Why?
In what format would you prefer to get it: individually, in a group, through an office memo or email, other?
What would be the best source (media) for you to get this information - consider the range of media from low to high richness? What would be the worst way of getting this information? Why?
As a manager of change, how might you use these insights in terms of forming a media communications strategy?

Solution Preview

Imagine that you are an employee of a large organization about to go through a restructuring.

What information would you like?
From whom would you prefer to get this information? Why?
In what format would you prefer to get it: individually, in a group, through an office memo or email, other?
What would be the best source (media) for you to get this information - consider the range of media from low to high richness? What would be the worst way of getting this information? Why?
As a manager of change, how might you use these insights in terms of forming a media communications strategy?

Solution:

My company actually just went through a restructuring, so I can answer this from the point of being in the middle of the event, as well as from a professional/managerial perspective.

- The information I would want to know is first and foremost, how is my direct position ...

Solution Summary

Imagine that you are an employee of a large organization about to go through a restructuring.

What information would you like?
From whom would you prefer to get this information? Why?
In what format would you prefer to get it: individually, in a group, through an office memo or email, other?
What would be the best source (media) for you to get this information - consider the range of media from low to high richness? What would be the worst way of getting this information? Why?
As a manager of change, how might you use these insights in terms of forming a media communications strategy?

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