Purchase Solution

CSR Media Campaign

Not what you're looking for?

Ask Custom Question

1. CSR Media Campaign

Develop an advertising/public service/media campaign for the CSR initiatives for Home depot .

Introduction

• Provide a synopsis of the company and the CSR initiatives upon which you intend to focus during this media campaign.

Objectives

• Describe the objective of the ads. What is the message that you are trying to convey?

Media and Audience

• Describe the media you would you use for each CSR initiative in the campaign. Describe the target audience for each CSR initiative in the campaign.

Implementation

• Describe the strategies for implementing the campaign.

Conclusion

• Summarize the importance of communicating CSR initiatives to stakeholders.

References

Cite at least two resources.

Purchase this Solution
Solution Preview

Home Depot is a chain of stores that focuses upon the marketing and sales of home improvement products and services, and is presently the largest retailer of its kind in the world. This organization is located throughout all of the states within the United States of America, as well as within foreign countries such as Canada and Mexico, which makes this organization a multinational organization/retailer as well. The media campaign for the corporate social responsibility initiatives of this organization will be focused on very important initiatives such as improving the economic condition of communities surrounding Home Depot retail stores. This is a very important initiative due to the fact that for any organization to be truly successful within its industry, it has to bring improvement into the areas in which it carries out its business operations, which will give consumers and potential consumers a very favorable impression of that organization. The major initiative that will be focused upon in this respect will be providing jobs for as many individuals within the communities in the immediate areas of Home Depot stores as possible, which is a means of improving the economic stability of those communities as well. This initiative will be focused upon due to the fact that it is quite clear that employment is a major concern for many individuals within this nation and around the world, and providing employment opportunities is one of the most efficient and effective means by which to boost the economies of the communities surrounding Home Depot stores and other operational facilities. Another corporate responsibility initiative will be focused upon in this media campaign, will be seeking to maintain and/or improve the condition of the ...

Solution provided by:
Marcel Parker, MPA
Education
  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
Recent Feedback
  • "Excellent work, from the time of my post to the time I received a response was days ahead of my requirements. "
  • "Great, Thank You for our Help!!"
  • "Excellent, thank you "
  • "Thank you"
  • "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Motivation

This tests some key elements of major motivation theories.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing: GMC Terrain and CSR Strategy

    A different communication channel have different characteristics and is therefore more efficient and effective to have a good idea of the media options and media budget that a social marketing campaign could have before creating communication elements

  • Trends in Corporate Social Responsibility

    The last trend is the role of social media in sustainability and corporate change. The social media is playing a crucial role in political protest that has come from the Arab Spring.

  • The Dannon Company marketing and CSR

    The Communication Strategy • Design a focus and communication strategy for Dannon's CSR campaign to its consumers. Support your decisions with research.

  • CSR Business Plan

    At the same time, company will initiate a PR campaign to ensure that the CSR initiatives of the organization are communicated to everyone, so that organization's goodwill and image is enhance and community/society can benefit from company's initiatives

  • Media research, rating systems, IMC campaigns, traditional media

    267090 Media research, rating systems, IMC campaigns, traditional media 1. Discuss various rating systems and media research useful for an IMC campaign. 2.

  • Factors affecting advertising campaign planning

    The type of media used for a campaign has a direct impact upon the cost of a campaign as it is the key cost component.

  • Kudler Fine Foods media campaign.

    284532 Media Campaign Proposal for the grand opening of Kudler Fine Foods Describe the target market for this campaign Describe the communications goals for the media campaign Recommend at least two media strategies that must be used to achieve the

  • Media Mix: Egg Mc Muffin

    The company contacted Astral Media Mix and ran a promotional campaign for its product Egg McMuffin.

  • Advertising Media

    319007 Advertising Media - How does an organization choose the correct media for an advertising campaign? Can you help me get started on this assignment? 1-How does an organization choose the correct media for an advertising campaign?

View More Related Solutions