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1.If Peter Braithwaite could rewind the clock back to 1997 when the company's first Web site was established, what actions should he have taken differently?

2.Does the Good Book Guide have a future, in the face of competition from Amazon and other on-line booksellers?

3.If so, what should John Braithwaite's marketing strategy for the Good Book Guide be now?

4.How does the Good Book Guide Web site ( www.gbgonline.com ) compare to that of Amazon ( www.amazon.co.uk ) or other British-based on-line booksellers?

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Good Book Guide's Web site is analyzed.

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1. If Peter Braithwaite could rewind the clock back to 1997 when the company's first Web site was established, what actions should he have taken differently?

The firm could be able to establish something more than an online order-placing facility and make enough investments in the IT infrastructure of the company. It could recruit professionals to customize its inventory and delivery systems to the needs of an online business. This would help the company to increase the efficiency of operations and see the potential of online sales earlier.

2. Does the Good Book Guide have a future, in the face of competition from Amazon and other on-line booksellers? ...

Solution provided by:
Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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