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Business Strategy and Analysis; Survey Method

Part 1: Survey Analysis
Entertainment Survey
Using survey from one of the following sources attached - IP3 survey and IP3
• Describe an entertainment poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.
• Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.
. Political Survey
Using polls from one of the following sources attached
• Describe a political poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.
• Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

General Survey
Using polls from one of the following sources attached
• Describe a general opinion poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.
• Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Overview
Consider the three surveys presented.
• compare and contrast the sample sizes in each of the three surveys mentioned in the post and determine if the samples sizes are appropriate.
• In your opinion, which appears to be the most valid?

Part 2: Application
Create 3 question Entertainment survey program
Create Excel charts of your results and describe those charts in words

Attachments

Solution Preview

Greetings,

Hope you are well. Here is a bit of background information as well as a guide of how to proceed to complete the aforementioned requirements.

--Part 1: Survey Analysis -- Entertainment Survey --
Consider the survey is on usage of type of entertainment, media, gaming, music and news / business to determining the preference overall a spectrum of counties. Thus, the entertainment poll or survey must reflect a larger sample of the overall population depending on the country for a sufficient final analysis. In theory, for example, China with a larger population should rank as the most determining factor to setting the sample at least at 10-30% of the 1million of an estimated population of 1.35B. The objective is to identify and capture the sufficient amount of participants making of a sample more in relations to the research study initiatives;

a) Frequency in behavior uses within certain countries, mainly; Brazil, Russia, India, china, US and Europe to infer overall preferences in obtaining their entertainment.

b) China is an excellent example in exampling the most than likely researcher approach in measuring consumer's preferences with a large sample up against the actual /projected population. Thereby, the objective is to focus on the final write-up research the primary fact on determining sources being utilized, in order, to obtaining entertain, gaming, music, news / business information in a comparative consensus against other countries, i.e. the same sample quantity of the same projected population.

c) Try and think of the survey to telling a story of the newer trends in consumer consumption of entertainment than the last decade (i.e. as the population expands and newer generations appear on the scene - the methods changes over time to how, when, and who utilizes certain devices or processes to obtain the same content).

Basically, the support is in highlighting in mid-to-large population the majority sample indicates a preference in certain ways to occupying the consumers time to satisfying their entertainment needs and desires, i.e. China as ...

Solution Summary

The review into surveys method approach in obtaining samples of the population for analysis.

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