How to Conduct Survey Research
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Summarize how to conduct survey research. Provide examples for each of the steps.
Steps in conducting Survey research:
1. Clarifying the objectives
2. Identifying a sample
3. Defining a method
4. Coding and scoring
References:
Salkind, N. J. (2010). Exploring research (7th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.
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STEPS IN CONDUCTING SURVEY RESEARCH
1. Clarifying the objectives
This involves determining the rationale or the reason behind the study. It will answer the question of why the study would be conducted.
Example: This study intends to determine the hiring practices of commercial banks in a particular city.
2. Identifying a sample
This involves determining the target respondents of the study. The chosen sample must be a representative of the target population of the study. This ...
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