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    How to Conduct Survey Research

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    Summarize how to conduct survey research. Provide examples for each of the steps.

    Steps in conducting Survey research:

    1. Clarifying the objectives
    2. Identifying a sample
    3. Defining a method
    4. Coding and scoring

    Salkind, N. J. (2010). Exploring research (7th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.

    © BrainMass Inc. brainmass.com June 4, 2020, 1:30 am ad1c9bdddf

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    1. Clarifying the objectives
    This involves determining the rationale or the reason behind the study. It will answer the question of why the study would be conducted.
    Example: This study intends to determine the hiring practices of commercial banks in a particular city.
    2. Identifying a sample
    This involves determining the target respondents of the study. The chosen sample must be a representative of the target population of the study. This ...

    Solution Summary

    The solution discusses how to conduct survey research.