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    How to Conduct Survey Research

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    Summarize how to conduct survey research. Provide examples for each of the steps.

    Steps in conducting Survey research:

    1. Clarifying the objectives
    2. Identifying a sample
    3. Defining a method
    4. Coding and scoring

    References:
    Salkind, N. J. (2010). Exploring research (7th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.

    © BrainMass Inc. brainmass.com June 4, 2020, 1:30 am ad1c9bdddf
    https://brainmass.com/business/business-management/conduct-survey-research-404331

    Solution Preview

    STEPS IN CONDUCTING SURVEY RESEARCH

    1. Clarifying the objectives
    This involves determining the rationale or the reason behind the study. It will answer the question of why the study would be conducted.
    Example: This study intends to determine the hiring practices of commercial banks in a particular city.
    2. Identifying a sample
    This involves determining the target respondents of the study. The chosen sample must be a representative of the target population of the study. This ...

    Solution Summary

    The solution discusses how to conduct survey research.

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